Energy Drink Design

Students designed energy drinks by sketching their logo idea and then designing three labels in Adobe Illustrator for three different flavors. Then they exported their designs as jpg files and placed them in Adobe Dimensions so they could see their designs in 3D. Finally, students rendered their designs from Adobe Dimensions to Photoshop PSD files, which was what they turned in for a grade. Students studied existing energy drink brands and decided which audience they wanted to target in that marketplace.