Energy Bar Design

For this assignment, students were tasked with creating a new energy bar in three flavors in Adobe Photoshop. As a packaging design project, students had to decide how to differentiate what changes with each flavor. Students used color and imagery to ensure their three flavor designs were distinct to the consumer. Students had to take into account audience when sketching their ideas, choosing fonts and imagery that matched their concept. While some bars were designed for a general consumer audience, other students came up with ideas that targeted specific groups, like the “Punch Out” bars below that were targeting fitness and boxing. Designing in Photoshop allowed students to better understand layers, masking, and other non-destructive effects that they applied to their designs.