Coffee Label Design

For this assignment, students were tasked with creating a coffee label in Adobe Illustrator. As a packaging design project that would eventually be printed and put on actual blank coffee bags, students were restricted to a 4” x 6” canvas. Students focused on their logo and how that would communicate their brand to the audience. My only restrictions were that you had to tell the consumer what roast level it was, whether it was whole bean or ground, and to put the required content size at the bottom of each label.